US Soccer And Volkswagen Announce Multi-12 months Partnership Extension

CHICAGO (Nov. 7, 2022) — The US Soccer Federation is proud to announce that it has signed a multi-year partnership extension with Volkswagen, sustaining Volkswagen because the presenting associate of US Soccer together with its Males’s and Girls’s Nationwide Groups, Youth Nationwide Groups and Prolonged Nationwide Groups. The settlement was introduced dwell at this time throughout Good Morning America, on ABC.

“We’re extremely proud to proceed our strategic partnership with Volkswagen,” US Soccer Chief Industrial Officer David Wright mentioned. “VW has performed an integral position in rising accessibility to our sport and we sit up for persevering with to work collectively as we drive ahead to make soccer extra enjoyable, inclusive and finally, the preeminent sport in our nation.”

Volkswagen will proceed to help US Soccer in its mission to turn out to be the preeminent sport in the US by elevated visibility, participant and coach growth, lifting up sustainability and participation initiatives and selling larger fan engagement throughout the nation. On the Nationwide degree, Volkswagen branding will seem on the coaching and warmup tops of US Soccer Nationwide groups, together with the Girls’s and Males’s Nationwide Groups, all Youth Nationwide Groups, and Prolonged Nationwide Groups. Visibility for the model will proceed by way of distinguished in-stadium and coaching camp placements on US Soccer inventive supplies, together with a major presence within the group’s social media and digital efforts.

“We’re thrilled to resume our partnership with US Soccer,” mentioned Pablo Di Si, President and CEO, Volkswagen Group of America. “We sit up for persevering with to assist develop this nice sport within the US and all around the world. Simply as Volkswagen is the Folks’s Automobile, soccer is the Folks’s Sport—each symbolize accessible enjoyable for everybody.”

Over the course of the partnership, Volkswagen will allocate funding to affix US Soccer in its dedication to cut back obstacles for participation and improve alternatives for underrepresented youth. Working intently with US Soccer’s Membership throughout the nation and portfolio of strategic companions, Volkswagen and US Soccer are dedicated to bringing soccer applications and sources to underserved communities.

As a part of their efforts to create an inclusive atmosphere in soccer for all, Volkswagen and US Soccer will proceed to function the CHAMP Digital Participant Honoree at choose matches. CHAMP, a Volkswagen customized robotic, was developed to develop the attain, visibility, and impression of the present US Soccer participant honoree program. With its telepresence expertise, CHAMP permits younger soccer followers experiencing hardships or distinctive circumstances the chance to take part as a participant honoree just about, bringing them nearer to the sport.

New for the partnership is a deal with sustainability and electrification, as Volkswagen continues to develop its lineup of electrical automobiles with the ID.4 SUV and upcoming ID. buzz. US Soccer and Volkswagen will work collectively to catalyze actionable sustainability initiatives and encourage EV adoption. Throughout every USSF match, there will likely be a takeover second highlighting the “Electrical Targets of the Match” each time a US purpose is scored, together with in-match signage and social posts. Moreover, mini electrical ID.4 and ID. Buzz fashions will ship the sport balls in choose matches.

The extension was facilitated by Soccer United Advertising, US Soccer’s associate for over 15 years.

About Volkswagen

Volkswagen of America, Inc. is an working unit of Volkswagen Group of America, which is a subsidiary of Volkswagen AG. Headquartered in Herndon, Virginia, Volkswagen Group of America’s operations in the US embody analysis and growth, elements and automobile processing, elements distribution facilities, gross sales, advertising and marketing and repair workplaces. Volkswagen Group of America Chattanooga Operations, LLC, a completely owned subsidiary of VWGoA, operates a state-of-the-art meeting facility in Chattanooga, Tennessee, whereas VW Credit score, Inc., one other wholly owned subsidiary of VWGoA, gives monetary companies. The Volkswagen Group is without doubt one of the world’s largest producers of passenger vehicles and Europe’s largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, Jetta, Jetta GLI, Taos, and Tiguan automobiles by greater than 600 unbiased US sellers. Go to Volkswagen on-line at www.vw.com or media.vw.com to study extra.

About US Soccer

Based in 1913, the US Soccer Federation has been the official governing physique of the game in the US for greater than 100 years. Throughout that point, the game has grown tremendously in any respect ranges. As US Soccer seems in the direction of the long run, its mission is to make soccer the preeminent sport in the US. With a long-term and strategic method, US Soccer goals to perform its mission by supporting its members to extend participation on the youth and grownup ranges, develop world class gamers, coaches, and referees to constantly win on the highest ranges on the worldwide stage and serve the followers by participating with them in deeper and extra significant methods. For extra info, go to ussoccer.com.

About Soccer United Advertising

Soccer United Advertising (SUM), the business arm of Main League Soccer, has turn out to be the preeminent business soccer enterprise in North America, overseeing the commercialization, advertising and marketing, promotion and operational execution of the area’s most profitable soccer entities. SUM holds the unique rights to Main League Soccer, the US Soccer Federation, the Mexican Nationwide Workforce (for the US market), Leagues Cup, Campeones Cup and Concacaf Properties (Gold Cup™ and Concacaf Champions League). As well as, SUM held the promotional and business rights to the extremely profitable 2016 Copa America Centenario.

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