the decline of French ladies’s soccer

Earlier than the final match of the French crew in 2022 in opposition to Norway, it’s clear that girls’s soccer in France has been experiencing a sure brake in its growth for a while. In contrast to international locations like England and Italy the place this self-discipline is starting to be increasingly in style. And this for causes that we are going to analyze.

This week is as much as the French crew. Earlier than Les Bleues flew to Alicante and a final match in 2022 in opposition to Norway, the normal media/participant assembly was organized at Clairefontaine. We had been solely three current for 2 media: L’Equipe and RMC Sport. What had been a pattern for a lot of months is inevitable. France didn’t capitalize on its World Cup.

It’s sure that with a medal, or perhaps a title for Les Bleues in 2019, the passion would have been fairly totally different. Nonetheless, since 2019, not a lot or not sufficient has occurred. Admittedly, a high-level federal fee for girls’s soccer was lately created by the “3F”, however many D1 leaders surprise what its actual usefulness is, and don’t have any visibility on its work. The precept of pre-training at Clairefontaine has been validated, as has a consolidation of the federal contract, however France appears to be more and more lagging behind in comparison with different European championships.

The opposite championships are skilled

Italy, Spain, England, all these championships have turn into skilled with important monetary sources. Throughout the Channel, TV rights have skilled unprecedented development lately, which can make English golf equipment the heavyweights of the previous continent within the medium time period. In France, Noël Le Graët doesn’t need to let go of ladies’s soccer within the Skilled Soccer League. The one rooster of D2 subsequent season will see helpful results inside 2 years minimal, similar to the return of D3. However within the meantime, what will we do?

The D1 stadiums are nonetheless as little in style with the general public. 684, 871, 907. These are the attendances for 3 matches of the 7th day. Apart from that, the German championship broke attendance information with 119,000 spectators in as many days. We are able to additionally point out the classico Barça-Actual at Camp Nou. We’re very removed from it in France…. Firstly as a result of the membership quantity constructions of D1 pose an issue. Stadiums that may solely accommodate a number of hundred spectators within the stands the place the broadcaster should use scaffolding to broadcast the matches. To not point out the heterogeneity of lawns between grass and artificial of roughly good high quality, which many gamers complain about within the absence of clear specs on the difficulty.

A advertising chasm is widening

Then, as a result of no international advertising coverage to spotlight the “D1” product has actually been put in place since 2019. In any case, nothing important in comparison with what was carried out earlier than the World Cup. Taking part in in England since 2019, midfielder Kenza Dali clearly sees the distinction: “Soccer in England is not inherently higher, I would not say it is actually above it. However what makes the distinction right now? between France and England, that is how the product is offered. I activate the tv, I watch an Arsenal-Manchester United match on the Emirates, the way in which it is filmed, the angles of digital camera, the lights, the stadium itself, all of it performs out.”

“Tomorrow you might be filming a males’s PSG match, you set a digital camera in a stadium within the center ‘no the place’, with very low lights, it isn’t going to make nice soccer. Women are the identical. There are such a lot of higher to do by way of advertising. Right this moment, a crew even on social networks if we take a crew like Lyon, eight instances European champion, there may be a lot to do. And you are taking a crew like Chelsea, now we have been overtaken in France. Right this moment now we have fallen behind on the advertising plan.”

Verification by the numbers: OL’s Twitter account was created in 2011 and has 110,000 followers. Created the identical yr, the Chelsea account is adopted by greater than 711,000 folks. In Italy, Juventus has 140,000 subscribers in half the time it has been in existence. Goalkeeper Pauline Peyraud-Magnin, a resident of Juventus since 2021, was pleasantly shocked by the transalpine enthusiasm for girls’s soccer and the matches provided within the massive stadiums in the identical means because the male counterparts: “We’re tending in the direction of this evolution, to make us play within the massive stadiums. The golf equipment do a whole lot of issues for this ladies’s soccer. We’re adopted loads, we do a whole lot of exchanges between girls and boys. Folks comply with us in Turin, they’re actually focused on soccer. This has by no means occurred to me earlier than.”

Virgin charts of the Blue, the golf equipment in problem in Europe

Lastly, to create a craze, you want robust locomotives. On the choice aspect, the France crew has as soon as once more failed in its quest for the primary main title on the Euro this summer time, the second consecutive failure for Corinne Deacon. Younger women additionally have to create idols for themselves by seeing them on the stadium. That is additionally the place an issue arises. The FFF has determined to decide on “human-sized” stadiums to make sure you fill them. Conversely, different international locations like England, which fills Wembley (60,000 tickets offered in a number of days for the Finalissima) for its choice. Since Corinne Deacon took workplace in August 2017, the France crew has performed greater than thirty residence matches. Les Bleues have by no means performed in Lyon, Montpellier, Paris, or Toulouse. Because the World Cup, they’ve solely crossed the Loire as soon as for Bordeaux.

And on the membership aspect, Lyon has dominated Europe for the previous ten years, and Paris has had an excellent run, however it’s clear {that a} flip is happening this season within the Champions League. And to not the benefit of the tricolor groups with a greater than sophisticated begin to the group stage (no victory in two days): “We’re stagnating for certain. The lead we had earlier than is now not there in any respect. The opposite championships are shifting ahead, progressing. We’re having hassle getting folks to come back, filling the stadiums, on the media degree we’re having a whole lot of hassle. We must always actually put an finish to all that as a result of we’re within the strategy of to take a excessive velocity by different European international locations, it is unhappy”, confides the Parisian Elisa De Almeida. Within the absence of a French consultant within the quarter-finals, it could solely be the second time in ten years, once more one other signal.

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