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NBA, sports media strategist Alyson Furch: 100 influential Black women

Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in the series, Elle-evate: 100 Influential Black Women in Sports.

Alyson Furch, head of communications for the Underdog Venture Team, was brought up in a family that encouraged the exploration of entertainment, literature, culture, arts and sports. This way of life laid the foundation for her to always keep an open mind, and to never put herself or her interests in a box. Ultimately, she would advocate for her clients and athletes to do the same.

Furch, a self-proclaimed jack of all trades and master of none, has said that being a Black woman in sports often puts her in a position where she is striving to be seen, heard and valued. And this is one of the reasons why she took interest in the idea of ​​the “sixth man,” athletes who may not have been in the spotlight but who she thought had a lot to offer the masses.


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