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Minnesota Crookston Hires Haley Pembroke as Assistant Equestrian Coach – Crookston Times

UMN Crookston Submitted

The University of Minnesota Crookston equestrian program announced the hiring of Haley Pembroke as assistant equestrian coach.

Pembroke was a two-time National Champion, NCAA Woman of the Year Nominee, and two-time SEC Champion at Auburn University from 2016-20. She spent the last two years as a volunteer assistant coach for the IHSA program at the University of Nebraska.

“We are thrilled to welcome Haley to the equestrian coaching staff,” said Head Coach Kayla Hanson. “Haley brings a strong passion for coaching as well as an exceptional skill set. Her experience from Ella fits perfectly into our program model, having experience in two well-rounded collegiate riding associations. She rode as a four-year NCEA Division I student athlete for Auburn University and also served as a volunteer coach for the University of Nebraska’s IHSA program. Haley will guide our western squad into the 2022-23 season overseeing both NCEA and IHSA rosters. We are anxious to get to work on what is gearing up to be an exciting year!”

Pembroke helped the Huskers to a first-place western finish at the 2021 IHSA semi finals and regionals, and a top-five finish at the 2021 IHSA Nationals with multiple riders winning champion and reserve champion honors. She assisted the western team to five regular-season team high points honors, as well as nine individual high point and reserve high point riders. She led groups of 4-15 western and hunt seat riders through equitation exercises and pattern work to prepare them for competition.

In addition, Pembroke has worked since January 2021 for Opendorse as a marketplace coordinator. She educated brands on name, image, and likeness and best practices for working with student-athletes to help them create effective marketing campaigns on the Opendorse platform. She helped increase the company capture rate by working to get 50-300 endorsement offers per week accepted and completed by student-athletes.

From January-December 2021, she worked as the graduate assistant for operations for the University of Nebraska women’s gymnastics team. Pembroke built the team’s weekly practice schedules, travel itineraries, and competition timelines to accurately track athletically related activities for compliance purposes and communicate important details to student-athletes. She also fostered alumni engagement by creating an original newsletter using Constant Contact and Photoshop. In addition, Pembroke actively engaged in enriching team culture through one-on-one mentoring sessions with student-athletes, planning student-athlete development activities, and participating in team building activities. Pembroke also worked as a development and ticket office intern for the Husker Athletic Fund during the summer of 2021.

As a student-athlete, Pembroke appeared as the competition rider for western horsemanship 30 times over four years as an alternate, exhibition rider, demo rider, and part of the starting line-up for the top Division I equestrian team in the nation. She also gained experience in reining through team practices and helped to prepare reining horses for all home competitions. Pembroke was the equestrian representative for the Auburn Student-Athlete Advisory Committee. She helped the Tigers to back-to-back National Championships and SEC Championships at the NCEA level. In addition to being an NCAA Woman of the Year nominee, Pembroke earned the Leah Rawls Atkins Award, the NCAA Women’s Enhancement Postgraduate Scholarship, and the SEC Brad Davis Community Service Postgraduate Scholarship. She was named to the SEC Community Service Team, the SEC Academic Honor Roll, the APHA NCEA Academic Honor Roll, the Chi Alpha Sigma National College Athlete Honor Society, and First-Year SEC Academic Honor Roll.

Pembroke received her Bachelor of Science degree in business administration from the Raymond J. Harbert College of Business at Auburn University in 2020. She received her Master of Arts in business with a specialization in intercollegiate athletic administration from the University of Nebraska, Lincoln in December 2021 Pembroke is a native of Bellevue, Wash.

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