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Jocelyn Monroe, Creative Artist Agency: 100 Influential Black Women in Sports

Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in the series, Elle-evate: 100 Influential Black Women in Sports.


Jocelyn Monroe is a goal getter. She sees a dream, aims for it, and bullseye: mission accomplished. The accomplished entertainment and sports marketing maven wants nothing more than to share that golden touch with her clients. Making their dreams come true and putting a system in place for the future generation of business leaders at Creative Artist Agency (CAA) is what she looks forward to every day.

Since her days of working for the pioneering public relations and personal brand builder Terrie Williams, Monroe has had one major desire—to garner the highest level of trust and respect from her clients. And whether it’s serving as the liaison between an international mega brand and the NBA, or helping to shape and build DEI strategy within CAA’s brand consulting group, Monroe jumps in headfirst and stays laser focused on mastering what is directly in front of her.

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