COORS LIGHT NAMED OFFICIAL BEER OF LEAGUES CUP

Molson Coors turns into first-ever multi-year accomplice of latest, annual World Cup-style match that includes all MLS and LIGA MX golf equipment beginning in 2023

CHICAGO, NEW YORKAND MEXICO CITY, Nov. 8, 2022 /PRNewswire/ — Molson Coors Beverage Firm introduced in the present day Coors Gentle would be the first-ever multi-year accomplice of Leagues Cup, the landmark main soccer membership match to characteristic each group from Main League Soccer (MLS) and LIGA MX, and a qualify for the Concacaf Champions League.

The multi-year accomplice settlement makes Coors Gentle the official beer of Leagues Cup, the primary version of this redefining competitors, and can assist Coors Gentle forge deeper connections with the leagues’ loyal fan bases. The partnership will present up all through the month-long, annual match via a completely built-in advertising marketing campaign, together with custom-made in-store programming, giveaways, and on-site experiential activations on match days.

In an thrilling new chapter for North American soccer, Leagues Cup will characteristic a brand new, World Cup-style match format wherein all 47 MLS and LIGA MX golf equipment will pause their respective league seasons and compete within the official Concacaf competitors every summer time. Subsequent yr’s inaugural Leagues Cup 2023 will run July 21 to August 19.

“Because the official beer of Leagues Cup, we’re excited to convey Coors Gentle to 77 matches and 47 golf equipment every year throughout North America,” mentioned Marcelo PascoaVP Advertising, Coors Household of Manufacturers. “Our partnership with Leagues Cup will construct on the fervour and momentum surrounding MLS and LIGA MX, bringing Coors Gentle to ‘the attractive recreation.'”

Because the unique beer, onerous seltzer and flavored malt beverage accomplice of Leagues Cup, Molson Coors will even convey Topo Chico Laborious Seltzer to video games throughout North America.

“Leagues Cup is proud to announce Coors Gentle as the primary accomplice and official beer of this landmark membership match,” mentioned Carter Ladd, EVP of Soccer United Advertising (SUM). “Now, soccer followers can expertise a World Cup-style match each summer time on this area of the world, and Coors Gentle is the best accomplice to assist us convey the inaugural 2023 Leagues Cup to life for soccer followers.”

Coors Gentle has an present foothold in sports activities with partnerships throughout skilled groups within the NFL, MLB, NHL and extra. To study extra about Coors Gentle, go to coorslight.com.

Leagues Cup, an official Concacaf competitors, is a part of the evolution of the profitable partnership between MLS and LIGA MX that launched in 2018. The partnership is rooted in on-field rivalry however related by a real spirit of collaboration off the sphere, with a deal with sharing greatest practices, rising the attractive recreation in North Americaand being a power for optimistic change within the communities of each leagues.

Soccer United Advertising (SUM) supported Leagues Cup and match organizers within the supply of this essential industrial partnership.

For extra info on Leagues Cup, together with format and tickets, go to www.LeaguesCup.com.

About Molson Coors Beverage Firm
For over two centuries Molson Coors has been brewing drinks that unite individuals for all of life’s moments. From Coors Gentle, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s Summer time ShandyCreemore Springs and extra, Molson Coors produces a few of the most beloved and iconic beer manufacturers ever made. Whereas the corporate’s historical past is rooted in beer, Molson Coors affords a contemporary portfolio that expands past the beer aisle with glowing cocktails, canned wine, kombucha, cider and extra.

Molson Coors Beverage Firm is a publicly traded firm that operates via Molson Coors North America and Molson Coors Europeand is traded on the New York and Canadian Inventory Change (TAP). The corporate’s dedication to elevating business requirements and leaving a optimistic imprint on our staff, customers, communities and the setting is mirrored in Our Beer Print and our 2025 sustainability targets. To study extra about Molson Coors Beverage Firm, go to molsoncoors.com.

About Leagues Cup
Leagues Cup represents a monumental new chapter for North American soccer. Starting in 2023, Main League Soccer and LIGA MX will pause their seasons every summer time and all 47 first division skilled soccer golf equipment within the US, Mexico Metropolis and Canada will compete within the annual World Cup-style match. As an official Concacaf competitors, Leagues Cup will qualify the highest three finishers to the Concacaf Champions League.

Leagues Cup 2023 will kick off Friday, July 21 and can characteristic 77 video games hosted at stadiums all through the US and Canadawith the Closing going down on Saturday, August 19. As a part of the multiyear partnership between MLS and Apple, followers all over the world will have the ability to watch the complete Leagues Cup* match on the Apple TV app, which is out there on Apple units, good TVs, streaming units from Roku, Amazon, and Google, recreation consoles, and the net at television.apple.com. Further broadcast info in Canada, Mexico Metropolis and US might be introduced at a later date.

Leagues Cup is a part of the evolution of the profitable partnership between MLS and LIGA MX that launched in 2018. The partnership is rooted in on-field rivalry however related by a real spirit of collaboration off the sphere, with a deal with sharing greatest practices, rising the attractive recreation in North Americaand being a power for optimistic change within the communities of each leagues.

* This excludes Leagues Cup for viewers in Mexico Metropolis.

Media Contacts:

For SUM:
[email protected]

For Molson Coors:
Amber Dutra
Molson Coors
[email protected]

SOURCE Soccer United Advertising

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